Free tools you can run now
Check a title tag, test a robots.txt file or preview a SERP snippet without signing up for anything.
Run a free check →Free SEO checks, and help choosing a paid tool
You can check your title tags, meta tags, robots.txt file or Core Web Vitals in a couple of minutes. You don't need an account. If you're thinking of paying for an SEO tool, our comparisons explain what each kind of tool is for. Then you can decide whether you need one.
See the free tools Compare the paid toolsFind the right tool or answer
Free checkers and side-by-side comparisons, built for people who already know what they're looking for.
Head-to-head tool comparisons
See how rank trackers, crawlers and keyword tools stack up on features and real limitations.
Compare tools →The full SEO tools directory
Browse every major SEO tool in one list, organised by what it does.
Browse the directory →Dashboard terms explained
Look up crawl budget, entity salience or anchor text when a tool's dashboard uses a word you don't recognise.
Look up a term →How we compare tools
Read the criteria behind every comparison, so you can judge whether our approach fits your situation.
Read the methodology →Pick a tool, run a check, see what your site actually shows Google
Free tools give you a quick read on titles, redirects and Core Web Vitals in a minute or two. When you need to go deeper, the comparisons on this site show where the paid platforms differ and who each one actually suits.