Some of the links on this site are affiliate links, which means we may earn a commission if you click through and sign up for a paid plan, at no extra cost to you. This applies mainly to the tool comparison pages, where recommendations sit alongside links to vendors such as Ahrefs, Semrush and Screaming Frog.

Why this matters to you

An affiliate relationship can create pressure to rate a tool more highly than it deserves, so it is worth knowing where that pressure exists before you read a recommendation. Commission is never a factor in whether a tool appears in a comparison, what score or verdict it receives, or where it sits relative to competitors. A tool earns its place through its features, pricing and how well it does the specific job under review.

What stays unaffected

• The free tools on this site, including the Core Web Vitals Checker and the Meta Tag Checker, carry no affiliate links and no commission arrangement
• Comparison verdicts on pages such as Rank Trackers Compared are based on the criteria set out in the methodology, not on which vendor pays the highest commission
• Limitations of a paid tool are noted even where that tool has an affiliate link attached, because a reader who understands a tool's limits trusts the recommendation more.

Where a comparison page includes affiliate links, that is noted at the top of the page. If you have questions about a specific recommendation or how a comparison was put together, you can reach us at seotools.